Find \u696d VISION<\/h5><\/div>\n<\/div><\/div>\uc0dd\uac01 \ud55c \uc2a4\ud47c<\/h5><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>#\uc790\ud3ec\uc2a4 #\ud0c0\ud0c0<\/h3><\/div><\/div><\/div>\uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uace0\uac1d \uac10\ub3d9,
\uadf8\uac83\uc774 \uc131\uacf5 \ubcf4\uc99d\uc218\ud45c\ub2e4<\/h2><\/div><\/div><\/div>\uae30\uc5c5\uc774 \uc131\uacf5\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc218\ub9ce\uc740 \uc5f0\uad6c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc601\ud559\uc774\ub77c\ub294 \ud559\ubb38 \uc790\uccb4\uc758 \ubaa9\uc801\uc774 \ubc14\ub85c \uadf8\uac83\uc774\uc8e0. \uc5ec\ub7ec \uc774\ub860\uc774 \uc788\uc9c0\ub9cc \ubcc0\ud568\uc5c6\ub294 \uc9c4\ub9ac\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uc544\uc8fc \uc2ec\ud50c\ud569\ub2c8\ub2e4.
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \ubc1b\ub294 \uae30\uc5c5\uc774 \uc131\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc624\ub298\uc740 \uacbd\uc601\ud559\uc5d0\uc11c \uc2e0\ub8b0\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud560 \ub54c \uac00\uc7a5 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294 \uc790\ud3ec\uc2a4\uc640 \ud0c0\ud0c0\uc5d0 \ub300\ud574 \ub2e4\ub904\ubcfc\uac8c\uc694.<\/p>\n
\uae00<\/strong> – \ud55c\uc7ac\ub3d9 \ube0c\ub79c\ub4dc \uc804\ubb38 \uc5d0\ub514\ud130 \/ \ub9c8\ucf00\ud130<\/p><\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n![\"\uc790\ud3ec\uc2a4](\"http:\/\/vnet-magazine.kr\/2023\/wp-content\/uploads\/2023\/06\/07-01-02.jpg\" "\\"\uc790\ud3ec\uc2a4")
<\/span>\uc790\ud3ec\uc2a4 \ub85c\uace0 _ \ucd9c\ucc98 \uacf5\uc2dd\ud398\uc774\uc2a4\ubd81<\/h6><\/div><\/div><\/div>![\"\uc0dd\uac01](\"http:\/\/vnet-magazine.kr\/2023\/wp-content\/uploads\/2023\/06\/thum07-02.jpg\" "\\"\uc0dd\uac01")
<\/span>\uc790\ud3ec\uc2a4\uc758 \uc9c1\uc6d0\ub4e4, \uc790\uc720\ub85c\uc6b4 \uc0ac\ub0b4 \ubb38\ud654\uac00 \uc720\uba85\ud558\ub2e4 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>ZAPPOS<\/h1><\/div>\uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc11c
\n\uc131\uacf5\ud558\ub2e4, \uc790\ud3ec\uc2a4(Zappos)<\/span><\/p>\n\uc790\ud3ec\uc2a4\ub294 \ubbf8\uad6d\uc758 \uc758\ub958\uc640 \uc2e0\ubc1c \uc7a1\ud654 \ub4f1\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \uae30\uc5c5\ubb38\ud654\ub85c \uacbd\uc601\ud559\uacfc\uc758 \ub2e4\uc218\uc758 \uad50\uacfc\uc11c\uc5d0 \uc0ac\ub840\ub85c \ub4f1\uc7a5\ud574\uc694. 2009\ub144\uc5d0\ub294 \uc544\ub9c8\uc874\uc758 \uc5ed\ub300 \ucd5c\uace0\uac00\uc778 12\uc5b5 \ub2ec\ub7ec\uc5d0 M&A\ub418\uc5c8\ub294\ub370, \uc544\ub9c8\uc874 CEO \uc81c\ud504 \ubca0\uc870\uc2a4\ub294 \uc790\ud3ec\uc2a4 \uc124\ub9bd\uc790\uc778 \ud1a0\ub2c8 \uc170\uc774(Tony Hsieh)\uc5d0\uac8c \uc790\ud3ec\uc2a4\ub97c \uacc4\uc18d \uacbd\uc601\ud574 \ub2ec\ub77c\uace0 \uc694\uccad\ud558\uace0 \ub3c5\ub9bd\uc801\uc778 \uc6b4\uc601\uc744 \uc57d\uc18d\ud588\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\uc758 \uc5b4\ub5a4 \uc810\uc774 \uc774\ub7f0 \uc131\uacf5\uc744 \ub9cc\ub4e4\uc5b4 \ub0c8\uc744\uae4c\uc694?
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub9ac\ub294 \uc790\ud3ec\uc2a4\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 \uc815\uc2e0\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc758 10\ub300 \ud575\uc2ec \uac00\uce58\ub97c \uc815\ud588\ub294\ub370, \uadf8\uc911 \uccab \ubc88\uc9f8\uac00 \u2018\uace0\uac1d\uc5d0\uac8c \uc640\uc6b0(Wow)\ub97c \ubc30\ub2ec\ud558\ub77c(Deliver WOW through service)\u2019\uc608\uc694. \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc790\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \ub098\uc544\uac00 \uc2e0\ub8b0\ub97c \uc313\uaca0\ub2e4\ub294 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \ucf5c\uc13c\ud130 \ud655\uc7a5\uc744 \uc704\ud574 \ubcf8\uc0ac\ub97c \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0\uc11c \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac83\uc5d0\uc11c \uc54c \uc218 \uc788\uc5b4\uc694.
\n\ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \ubc14\ub85c \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\uc600\uc2b5\ub2c8\ub2e4. \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\ub294 \ubb3c\uac00\uac00 \ub192\uc544 \ucf5c\uc13c\ud130 \uc77c\uc774 \uc544\ub974\ubc14\uc774\ud2b8 \uc815\ub3c4\ub85c \uc5ec\uaca8\uc9c4 \ub370 \ube44\ud574, \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\uc5d0\uc11c\ub294 \uc801\uc815\ud55c \uc778\uac74\ube44\ub85c \uc8fc\uc778\uc758\uc2dd\uc774 \uc788\ub294 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc5c8\uc5b4\uc694. \uc790\ud3ec\uc2a4\ub294 \ubaa8\ub4e0 \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \uc815\uc9c1\uc6d0\uc73c\ub85c \ucc44\uc6a9\ud558\uace0 \ud3ed\ub113\uc740 \uc7ac\ub7c9\uad8c\uc744 \uc92c\uc2b5\ub2c8\ub2e4. \ud3c9\uac00 \uae30\uc900\ub3c4 \ub300\uc751 \uac74\uc218\ub098 \ub9e4\ucd9c \uc5f0\uacb0\uc774 \uc544\ub2cc \uace0\uac1d\uc744 \uc5bc\ub9c8\ub098 \ub9cc\uc871\ud558\uac8c \ud588\ub294\uc9c0\ub85c \ud3c9\uac00\ud588\uace0\uc694. \uc774\ub7f0 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \uc131\uacf5\ud569\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ubbf8\ub2f4\uc774 \uc0dd\uae30\uace0 \uc790\ud3ec\uc2a4\uc758 \uba85\uc131\uc740 \ub192\uc544\uc838 \uac14\uc5b4\uc694. \uace0\uac1d\uc774 \uc81c\ub54c \ubc18\ud488\ud558\uc9c0 \ubabb\ud55c \uc774\uc720\uac00 \uc5b4\uba38\ub2c8\uac00 \ub3cc\uc544\uac00\uc168\uae30 \ub54c\ubb38\uc774\ub77c\ub294 \uac83\uc744 \uc54c\uace0\ub294 \ubcd1\uc6d0\uc73c\ub85c \uaf43\ub2e4\ubc1c\uacfc \ubc18\ud488\uc744 \ub3c4\uc640\uc904 \ud0dd\ubc30\uc0ac \uc9c1\uc6d0\uc744 \ubcf4\ub0c8\ub2e4\ub294 \uac83\ubd80\ud130, \uc0c8\ubcbd\uc5d0 \uace0\uac1d\uc774 \ucf5c\uc13c\ud130\ub85c \ud53c\uc790\ub97c \ucc3e\ub294 \uc7a5\ub09c\uc744 \uce58\uba74 \ubb38\uc744 \uc5f0 \ud53c\uc790 \uac00\uac8c \uc804\ud654\ubc88\ud638\ub97c \uc54c\ub824\uc92c\ub2e4\ub294 \uc774\uc57c\uae30\ub3c4 \uc54c\ub824\uc84c\uc2b5\ub2c8\ub2e4. \ub18d\ub2f4\uc744 \uba3c\uc800 \uac70\ub294 \ucf5c\uc13c\ud130\uc758 \uc720\ucf8c\ud568\uc740 \uace0\uac1d\uc744 \uc790\ud3ec\uc2a4\uc758 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub838\uc5b4\uc694.
\n\uc790\ud3ec\uc2a4\uc758 \uc0ac\uba85\uc740 \u2018\uc138\uc0c1\uc5d0 \ud589\ubcf5\uc744 \ubc30\ub2ec\ud558\ub294 \ud68c\uc0ac\u2019\uc785\ub2c8\ub2e4. \ucc3d\ub9bd\uc790 \ud1a0\ub2c8 \uc170\uc774\uac00 \uc4f4 \ucc45\uc758 \uc81c\ubaa9\ub3c4 \u2018\ub51c\ub9ac\ubc84\ub9c1 \ud574\ud53c\ub2c8\uc2a4(Delivering Happiness)\u2019\uc774\uace0\uc694. \uc790\ud3ec\uc2a4\uc5d0\uac8c \uace0\uac1d\uc740 \ub2e8\uc21c\ud788 \ub9e4\ucd9c\uc744 \uc62c\ub824\uc8fc\ub294 \uc874\uc7ac\uac00 \uc544\ub2cc \ud589\ubcf5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \ubaa9\uc801 \uc790\uccb4\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \uace0\uac1d \uc2a4\uc2a4\ub85c\uac00 \ud32c\uc774 \ub418\uc5b4 \uc2e0\ub8b0\ub97c \ubcf4\ub0b4\ub294 \uae30\uc5c5\uc73c\ub85c \uc131\uacf5\ud558\uac8c \ub41c \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div>![\"\uc778\ub3c4](\"http:\/\/vnet-magazine.kr\/2023\/wp-content\/uploads\/2023\/06\/07-01-03.jpg\" "\\"\uc778\ub3c4")
<\/span>\uc778\ub3c4 \uad6d\ubbfc\ub4e4\uc758 \uc0ac\ub791\uc744 \ubc1b\ub358 CEO \ub77c\ud0c4 \ud0c0\ud0c0\uc640 \ub098\ub178 \uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div>![\"\ud0c0\ud0c0](\"http:\/\/vnet-magazine.kr\/2023\/wp-content\/uploads\/2023\/06\/07-01-04.jpg\" "\\"\ud0c0\ud0c0")
<\/span>\ud0c0\ud0c0 \ub098\ub178\uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>TATA<\/p><\/h1><\/div>
\uc778\ub3c4\uc758 \uc815\uce58\ub294 \uac04\ub514,
\n\uacbd\uc81c\ub294 \ud0c0\ud0c0(TATA)<\/span><\/p>\n\uc5bc\ub9c8 \uc804 \uc778\ub3c4\ub294 \uc911\uad6d\uc744 \ub118\uc5b4 \uc138\uacc4 \uc81c1\uc758 \uc778\uad6c \ub300\uad6d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c9\uac15\ud55c \ub178\ub3d9\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uace0\uc131\uc7a5\ud558\uba70 \uc138\uacc4\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc5b4\uc694. \uadf8\ub9ac\uace0 \uadf8 \uc778\ub3c4 \uacbd\uc81c\ub97c \uc8fc\ub3c4\ud558\ub294 \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uadf8\ub8f9(Tata Group)\uc785\ub2c8\ub2e4. \u2018\uc815\uce58\uc5d0\ub294 \uac04\ub514\uac00 \uc788\uace0 \uacbd\uc81c\uc5d0\ub294 \ud0c0\ud0c0\uac00 \uc788\ub2e4\u2019\ub77c\ub294 \ub9d0\uc774 \uc788\uc744 \uc815\ub3c4\uc608\uc694. 1868\ub144 \uc7a0\uc14b\uc9c0 \ud0c0\ud0c0(Jamsetji Tata)\uac00 \uc124\ub9bd\ud55c \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uc0ac\ub78c\ub4e4\uc758 \ubcf4\ubb3c\ub85c \ubd88\ub9ac\uba70 \u2018\uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\u2019\uc73c\ub85c \uc720\uba85\ud569\ub2c8\ub2e4.
\n\ud0c0\ud0c0\uac00 \uc778\ub3c4\uc5d0\uc11c \uc874\uacbd\ubc1b\ub294 \uc774\uc720\ub294 2011\ub144\uae4c\uc9c0 CEO\uc600\ub358 \ub77c\ud0c4 \ud0c0\ud0c0\uac00 \uc11c\ubbfc\ub4e4\uc744 \uc704\ud574 \ucd08\uc800\uac00 \uc790\ub3d9\ucc28\uc640 \ucd08\uc800\uac00 \ud558\uc6b0\uc2a4\ub97c \uac1c\ubc1c\ud55c \uac83\uc5d0\uc11c \uadf8 \uc774\uc720\ub97c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc694. \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc628 \uac00\uc871\uc774 \uc624\ud1a0\ubc14\uc774\uc5d0 \ud0c0\uace0 \uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uace0 \uc624\ud1a0\ubc14\uc774 \uac00\uaca9\uc73c\ub85c\ub3c4 \uc0b4 \uc218 \uc788\ub294 \uc548\uc804\ud55c \ucc28\ub97c \ub9cc\ub4e4\uae30\ub85c \uacb0\uc2ec\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud574\uc11c \uac1c\ubc1c\ud55c \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uc758 \ub098\ub178 \uc790\ub3d9\ucc28\uc600\uc5b4\uc694. \uc800\uac00\ub85c \ud310\ub9e4\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \uc2dc\ud589\ucc29\uc624\uc640 \uac1c\ubc1c \ube44\uc6a9\uc774 \ud22c\uc785\ub418\uc5c8\uae30\uc5d0 \uc774\ubbf8 \ud0c0\ud0c0\uc5d0\uc11c \uc608\uc0c1\ud588\ub358 \uc190\uc775\uc774 \ub9de\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc815\uc0c1\uc801\uc778 \ud310\ub9e4\ub97c \uc704\ud574\uc11c\ub294 \uc6d0\ub798 \uc57d\uc18d\ud55c \uac00\uaca9\uc774 \ubd88\uac00\ub2a5\ud588\uc5b4\uc694. \uadf8\ub7ec\ub098 \ud0c0\ud0c0\ub294 \ucc98\uc74c\uc5d0 \ubaa9\ud45c\ub85c \ud588\ub358 \uac00\uaca9\uc73c\ub85c \ud310\ub9e4\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. CEO\uc778 \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \ub098\ub178 \uc790\ub3d9\ucc28\ub85c \uc778\ud574 \uc190\ud574\ub97c \ubcfc \uc218 \uc788\uc74c\uc5d0\ub3c4 \u2018\uc57d\uc18d\uc740 \uc57d\uc18d\uc774\ub2e4\u2019\ub77c\ub294 \ub9d0\uacfc \ud568\uaed8 \uace0\uac1d\uacfc\uc758 \uc57d\uc18d\uc744 \uc9c0\ucf30\ub358 \uac70\uc608\uc694. \uc774\uac83\uc744 \uacc4\uae30\ub85c \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc0ac\ub791\uc744 \ubc1b\ub294 \uacbd\uc601\uc790\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uac04 \uc778\ub3c4 \uc0ac\ud68c\ub97c \uc704\ud574 \uc774\uc775\uc744 \ud658\uc6d0\ud558\ub294 \ub370 \uc544\ub08c\uc774 \uc5c6\uc5c8\ub358 \ud0c0\ud0c0\uc758 \ub178\ub825\ub3c4 \uc788\uc5c8\uae30\uc5d0 \uac00\ub2a5\ud588\uc5b4\uc694.
\n\ubb3c\ub860 \ud0c0\ud0c0\uc5d0\ub3c4 \uc704\uae30\ub294 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 2000\ub144\ub300 \uc911\ubc18\ubd80\ud130 \uc2e4\uc801\uc774 \ubd80\uc9c4\ud558\uc5ec \ud30c\uc0b0 \uc704\uae30\ub97c \ub9de\uc740 \uc801\ub3c4 \uc788\uc5b4\uc694. \uadf8\ub7f0\ub370\ub3c4 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\uc870\uc870\uc815\uc5d0 \uc131\uacf5\ud558\uace0 \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \ud68c\ubcf5\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub098\ub77c\uc758 \ub300\uc6b0\uc790\ub3d9\ucc28\ub97c \ube44\ub86f\ud55c \uc2a4\ud398\uc778\uacfc \ube0c\ub77c\uc9c8\uc758 \ubc84\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc778\uc218\ud558\uba74\uc11c \uc138\uacc4 \uc0c1\uc6a9\ucc28\uc2dc\uc7a5\uc758 \uac15\uc790\ub85c \ub5a0\uc62c\ub790\uc5b4\uc694. \uadf8\ub9ac\uace0 2008\ub144\uc5d0\ub294 \uc601\uad6d\uc758 \uc790\uc874\uc2ec\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub294 \uace0\uae09 \uc790\ub3d9\ucc28 \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84 \uc778\uc218\ub294 \u2018\uc601\uad6d\uc758 \uc2dd\ubbfc \uc9c0\ubc30\uc5d0 \ub300\ud55c \uc790\uc874\uc2ec \ud68c\ubcf5\uc744 \uc704\ud55c \ubb34\ub9ac\uc218\u2019\ub77c\ub294 \ubd80\uc815\uc801\uc778 \ud3c9\uac00\uac00 \ub9ce\uc558\uc5b4\uc694. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc758 \uc6b0\ub824\uc640 \ub2ec\ub9ac \ud0c0\ud0c0\ub294 \uc131\uacf5\uc801\uc778 \uc2e4\uc801 \uac1c\uc120\uc744 \uc774\ub8e8\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ud0c0\ud0c0\uc758 \uc800\ub825\uc740 \ubc14\ub85c \uc804 \uc138\uacc4 \uc778\uad6c\uc758 17%\uac00 \ub118\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc774 \ubcf4\ub0b4\ub294 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uac00 \uc138\uacc4\uc801\uc778 \uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud55c \ube44\uacb0\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>
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\uadf8\uac83\uc774 \uc131\uacf5 \ubcf4\uc99d\uc218\ud45c\ub2e4<\/h2><\/div><\/div><\/div>\uae30\uc5c5\uc774 \uc131\uacf5\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc218\ub9ce\uc740 \uc5f0\uad6c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc601\ud559\uc774\ub77c\ub294 \ud559\ubb38 \uc790\uccb4\uc758 \ubaa9\uc801\uc774 \ubc14\ub85c \uadf8\uac83\uc774\uc8e0. \uc5ec\ub7ec \uc774\ub860\uc774 \uc788\uc9c0\ub9cc \ubcc0\ud568\uc5c6\ub294 \uc9c4\ub9ac\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uc544\uc8fc \uc2ec\ud50c\ud569\ub2c8\ub2e4.
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \ubc1b\ub294 \uae30\uc5c5\uc774 \uc131\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc624\ub298\uc740 \uacbd\uc601\ud559\uc5d0\uc11c \uc2e0\ub8b0\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud560 \ub54c \uac00\uc7a5 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294 \uc790\ud3ec\uc2a4\uc640 \ud0c0\ud0c0\uc5d0 \ub300\ud574 \ub2e4\ub904\ubcfc\uac8c\uc694.<\/p>\n
\uae00<\/strong> – \ud55c\uc7ac\ub3d9 \ube0c\ub79c\ub4dc \uc804\ubb38 \uc5d0\ub514\ud130 \/ \ub9c8\ucf00\ud130<\/p><\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/span>\uc790\ud3ec\uc2a4 \ub85c\uace0 _ \ucd9c\ucc98 \uacf5\uc2dd\ud398\uc774\uc2a4\ubd81<\/h6><\/div><\/div><\/div><\/span>\uc790\ud3ec\uc2a4\uc758 \uc9c1\uc6d0\ub4e4, \uc790\uc720\ub85c\uc6b4 \uc0ac\ub0b4 \ubb38\ud654\uac00 \uc720\uba85\ud558\ub2e4 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>ZAPPOS<\/h1><\/div>\uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc11c
\n\uc131\uacf5\ud558\ub2e4, \uc790\ud3ec\uc2a4(Zappos)<\/span><\/p>\n\uc790\ud3ec\uc2a4\ub294 \ubbf8\uad6d\uc758 \uc758\ub958\uc640 \uc2e0\ubc1c \uc7a1\ud654 \ub4f1\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \uae30\uc5c5\ubb38\ud654\ub85c \uacbd\uc601\ud559\uacfc\uc758 \ub2e4\uc218\uc758 \uad50\uacfc\uc11c\uc5d0 \uc0ac\ub840\ub85c \ub4f1\uc7a5\ud574\uc694. 2009\ub144\uc5d0\ub294 \uc544\ub9c8\uc874\uc758 \uc5ed\ub300 \ucd5c\uace0\uac00\uc778 12\uc5b5 \ub2ec\ub7ec\uc5d0 M&A\ub418\uc5c8\ub294\ub370, \uc544\ub9c8\uc874 CEO \uc81c\ud504 \ubca0\uc870\uc2a4\ub294 \uc790\ud3ec\uc2a4 \uc124\ub9bd\uc790\uc778 \ud1a0\ub2c8 \uc170\uc774(Tony Hsieh)\uc5d0\uac8c \uc790\ud3ec\uc2a4\ub97c \uacc4\uc18d \uacbd\uc601\ud574 \ub2ec\ub77c\uace0 \uc694\uccad\ud558\uace0 \ub3c5\ub9bd\uc801\uc778 \uc6b4\uc601\uc744 \uc57d\uc18d\ud588\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\uc758 \uc5b4\ub5a4 \uc810\uc774 \uc774\ub7f0 \uc131\uacf5\uc744 \ub9cc\ub4e4\uc5b4 \ub0c8\uc744\uae4c\uc694?
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub9ac\ub294 \uc790\ud3ec\uc2a4\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 \uc815\uc2e0\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc758 10\ub300 \ud575\uc2ec \uac00\uce58\ub97c \uc815\ud588\ub294\ub370, \uadf8\uc911 \uccab \ubc88\uc9f8\uac00 \u2018\uace0\uac1d\uc5d0\uac8c \uc640\uc6b0(Wow)\ub97c \ubc30\ub2ec\ud558\ub77c(Deliver WOW through service)\u2019\uc608\uc694. \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc790\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \ub098\uc544\uac00 \uc2e0\ub8b0\ub97c \uc313\uaca0\ub2e4\ub294 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \ucf5c\uc13c\ud130 \ud655\uc7a5\uc744 \uc704\ud574 \ubcf8\uc0ac\ub97c \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0\uc11c \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac83\uc5d0\uc11c \uc54c \uc218 \uc788\uc5b4\uc694.
\n\ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \ubc14\ub85c \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\uc600\uc2b5\ub2c8\ub2e4. \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\ub294 \ubb3c\uac00\uac00 \ub192\uc544 \ucf5c\uc13c\ud130 \uc77c\uc774 \uc544\ub974\ubc14\uc774\ud2b8 \uc815\ub3c4\ub85c \uc5ec\uaca8\uc9c4 \ub370 \ube44\ud574, \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\uc5d0\uc11c\ub294 \uc801\uc815\ud55c \uc778\uac74\ube44\ub85c \uc8fc\uc778\uc758\uc2dd\uc774 \uc788\ub294 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc5c8\uc5b4\uc694. \uc790\ud3ec\uc2a4\ub294 \ubaa8\ub4e0 \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \uc815\uc9c1\uc6d0\uc73c\ub85c \ucc44\uc6a9\ud558\uace0 \ud3ed\ub113\uc740 \uc7ac\ub7c9\uad8c\uc744 \uc92c\uc2b5\ub2c8\ub2e4. \ud3c9\uac00 \uae30\uc900\ub3c4 \ub300\uc751 \uac74\uc218\ub098 \ub9e4\ucd9c \uc5f0\uacb0\uc774 \uc544\ub2cc \uace0\uac1d\uc744 \uc5bc\ub9c8\ub098 \ub9cc\uc871\ud558\uac8c \ud588\ub294\uc9c0\ub85c \ud3c9\uac00\ud588\uace0\uc694. \uc774\ub7f0 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \uc131\uacf5\ud569\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ubbf8\ub2f4\uc774 \uc0dd\uae30\uace0 \uc790\ud3ec\uc2a4\uc758 \uba85\uc131\uc740 \ub192\uc544\uc838 \uac14\uc5b4\uc694. \uace0\uac1d\uc774 \uc81c\ub54c \ubc18\ud488\ud558\uc9c0 \ubabb\ud55c \uc774\uc720\uac00 \uc5b4\uba38\ub2c8\uac00 \ub3cc\uc544\uac00\uc168\uae30 \ub54c\ubb38\uc774\ub77c\ub294 \uac83\uc744 \uc54c\uace0\ub294 \ubcd1\uc6d0\uc73c\ub85c \uaf43\ub2e4\ubc1c\uacfc \ubc18\ud488\uc744 \ub3c4\uc640\uc904 \ud0dd\ubc30\uc0ac \uc9c1\uc6d0\uc744 \ubcf4\ub0c8\ub2e4\ub294 \uac83\ubd80\ud130, \uc0c8\ubcbd\uc5d0 \uace0\uac1d\uc774 \ucf5c\uc13c\ud130\ub85c \ud53c\uc790\ub97c \ucc3e\ub294 \uc7a5\ub09c\uc744 \uce58\uba74 \ubb38\uc744 \uc5f0 \ud53c\uc790 \uac00\uac8c \uc804\ud654\ubc88\ud638\ub97c \uc54c\ub824\uc92c\ub2e4\ub294 \uc774\uc57c\uae30\ub3c4 \uc54c\ub824\uc84c\uc2b5\ub2c8\ub2e4. \ub18d\ub2f4\uc744 \uba3c\uc800 \uac70\ub294 \ucf5c\uc13c\ud130\uc758 \uc720\ucf8c\ud568\uc740 \uace0\uac1d\uc744 \uc790\ud3ec\uc2a4\uc758 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub838\uc5b4\uc694.
\n\uc790\ud3ec\uc2a4\uc758 \uc0ac\uba85\uc740 \u2018\uc138\uc0c1\uc5d0 \ud589\ubcf5\uc744 \ubc30\ub2ec\ud558\ub294 \ud68c\uc0ac\u2019\uc785\ub2c8\ub2e4. \ucc3d\ub9bd\uc790 \ud1a0\ub2c8 \uc170\uc774\uac00 \uc4f4 \ucc45\uc758 \uc81c\ubaa9\ub3c4 \u2018\ub51c\ub9ac\ubc84\ub9c1 \ud574\ud53c\ub2c8\uc2a4(Delivering Happiness)\u2019\uc774\uace0\uc694. \uc790\ud3ec\uc2a4\uc5d0\uac8c \uace0\uac1d\uc740 \ub2e8\uc21c\ud788 \ub9e4\ucd9c\uc744 \uc62c\ub824\uc8fc\ub294 \uc874\uc7ac\uac00 \uc544\ub2cc \ud589\ubcf5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \ubaa9\uc801 \uc790\uccb4\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \uace0\uac1d \uc2a4\uc2a4\ub85c\uac00 \ud32c\uc774 \ub418\uc5b4 \uc2e0\ub8b0\ub97c \ubcf4\ub0b4\ub294 \uae30\uc5c5\uc73c\ub85c \uc131\uacf5\ud558\uac8c \ub41c \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/span>\uc778\ub3c4 \uad6d\ubbfc\ub4e4\uc758 \uc0ac\ub791\uc744 \ubc1b\ub358 CEO \ub77c\ud0c4 \ud0c0\ud0c0\uc640 \ub098\ub178 \uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/span>\ud0c0\ud0c0 \ub098\ub178\uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>TATA<\/p><\/h1><\/div>
\uc778\ub3c4\uc758 \uc815\uce58\ub294 \uac04\ub514,
\n\uacbd\uc81c\ub294 \ud0c0\ud0c0(TATA)<\/span><\/p>\n\uc5bc\ub9c8 \uc804 \uc778\ub3c4\ub294 \uc911\uad6d\uc744 \ub118\uc5b4 \uc138\uacc4 \uc81c1\uc758 \uc778\uad6c \ub300\uad6d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c9\uac15\ud55c \ub178\ub3d9\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uace0\uc131\uc7a5\ud558\uba70 \uc138\uacc4\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc5b4\uc694. \uadf8\ub9ac\uace0 \uadf8 \uc778\ub3c4 \uacbd\uc81c\ub97c \uc8fc\ub3c4\ud558\ub294 \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uadf8\ub8f9(Tata Group)\uc785\ub2c8\ub2e4. \u2018\uc815\uce58\uc5d0\ub294 \uac04\ub514\uac00 \uc788\uace0 \uacbd\uc81c\uc5d0\ub294 \ud0c0\ud0c0\uac00 \uc788\ub2e4\u2019\ub77c\ub294 \ub9d0\uc774 \uc788\uc744 \uc815\ub3c4\uc608\uc694. 1868\ub144 \uc7a0\uc14b\uc9c0 \ud0c0\ud0c0(Jamsetji Tata)\uac00 \uc124\ub9bd\ud55c \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uc0ac\ub78c\ub4e4\uc758 \ubcf4\ubb3c\ub85c \ubd88\ub9ac\uba70 \u2018\uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\u2019\uc73c\ub85c \uc720\uba85\ud569\ub2c8\ub2e4.
\n\ud0c0\ud0c0\uac00 \uc778\ub3c4\uc5d0\uc11c \uc874\uacbd\ubc1b\ub294 \uc774\uc720\ub294 2011\ub144\uae4c\uc9c0 CEO\uc600\ub358 \ub77c\ud0c4 \ud0c0\ud0c0\uac00 \uc11c\ubbfc\ub4e4\uc744 \uc704\ud574 \ucd08\uc800\uac00 \uc790\ub3d9\ucc28\uc640 \ucd08\uc800\uac00 \ud558\uc6b0\uc2a4\ub97c \uac1c\ubc1c\ud55c \uac83\uc5d0\uc11c \uadf8 \uc774\uc720\ub97c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc694. \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc628 \uac00\uc871\uc774 \uc624\ud1a0\ubc14\uc774\uc5d0 \ud0c0\uace0 \uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uace0 \uc624\ud1a0\ubc14\uc774 \uac00\uaca9\uc73c\ub85c\ub3c4 \uc0b4 \uc218 \uc788\ub294 \uc548\uc804\ud55c \ucc28\ub97c \ub9cc\ub4e4\uae30\ub85c \uacb0\uc2ec\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud574\uc11c \uac1c\ubc1c\ud55c \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uc758 \ub098\ub178 \uc790\ub3d9\ucc28\uc600\uc5b4\uc694. \uc800\uac00\ub85c \ud310\ub9e4\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \uc2dc\ud589\ucc29\uc624\uc640 \uac1c\ubc1c \ube44\uc6a9\uc774 \ud22c\uc785\ub418\uc5c8\uae30\uc5d0 \uc774\ubbf8 \ud0c0\ud0c0\uc5d0\uc11c \uc608\uc0c1\ud588\ub358 \uc190\uc775\uc774 \ub9de\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc815\uc0c1\uc801\uc778 \ud310\ub9e4\ub97c \uc704\ud574\uc11c\ub294 \uc6d0\ub798 \uc57d\uc18d\ud55c \uac00\uaca9\uc774 \ubd88\uac00\ub2a5\ud588\uc5b4\uc694. \uadf8\ub7ec\ub098 \ud0c0\ud0c0\ub294 \ucc98\uc74c\uc5d0 \ubaa9\ud45c\ub85c \ud588\ub358 \uac00\uaca9\uc73c\ub85c \ud310\ub9e4\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. CEO\uc778 \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \ub098\ub178 \uc790\ub3d9\ucc28\ub85c \uc778\ud574 \uc190\ud574\ub97c \ubcfc \uc218 \uc788\uc74c\uc5d0\ub3c4 \u2018\uc57d\uc18d\uc740 \uc57d\uc18d\uc774\ub2e4\u2019\ub77c\ub294 \ub9d0\uacfc \ud568\uaed8 \uace0\uac1d\uacfc\uc758 \uc57d\uc18d\uc744 \uc9c0\ucf30\ub358 \uac70\uc608\uc694. \uc774\uac83\uc744 \uacc4\uae30\ub85c \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc0ac\ub791\uc744 \ubc1b\ub294 \uacbd\uc601\uc790\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uac04 \uc778\ub3c4 \uc0ac\ud68c\ub97c \uc704\ud574 \uc774\uc775\uc744 \ud658\uc6d0\ud558\ub294 \ub370 \uc544\ub08c\uc774 \uc5c6\uc5c8\ub358 \ud0c0\ud0c0\uc758 \ub178\ub825\ub3c4 \uc788\uc5c8\uae30\uc5d0 \uac00\ub2a5\ud588\uc5b4\uc694.
\n\ubb3c\ub860 \ud0c0\ud0c0\uc5d0\ub3c4 \uc704\uae30\ub294 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 2000\ub144\ub300 \uc911\ubc18\ubd80\ud130 \uc2e4\uc801\uc774 \ubd80\uc9c4\ud558\uc5ec \ud30c\uc0b0 \uc704\uae30\ub97c \ub9de\uc740 \uc801\ub3c4 \uc788\uc5b4\uc694. \uadf8\ub7f0\ub370\ub3c4 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\uc870\uc870\uc815\uc5d0 \uc131\uacf5\ud558\uace0 \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \ud68c\ubcf5\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub098\ub77c\uc758 \ub300\uc6b0\uc790\ub3d9\ucc28\ub97c \ube44\ub86f\ud55c \uc2a4\ud398\uc778\uacfc \ube0c\ub77c\uc9c8\uc758 \ubc84\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc778\uc218\ud558\uba74\uc11c \uc138\uacc4 \uc0c1\uc6a9\ucc28\uc2dc\uc7a5\uc758 \uac15\uc790\ub85c \ub5a0\uc62c\ub790\uc5b4\uc694. \uadf8\ub9ac\uace0 2008\ub144\uc5d0\ub294 \uc601\uad6d\uc758 \uc790\uc874\uc2ec\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub294 \uace0\uae09 \uc790\ub3d9\ucc28 \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84 \uc778\uc218\ub294 \u2018\uc601\uad6d\uc758 \uc2dd\ubbfc \uc9c0\ubc30\uc5d0 \ub300\ud55c \uc790\uc874\uc2ec \ud68c\ubcf5\uc744 \uc704\ud55c \ubb34\ub9ac\uc218\u2019\ub77c\ub294 \ubd80\uc815\uc801\uc778 \ud3c9\uac00\uac00 \ub9ce\uc558\uc5b4\uc694. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc758 \uc6b0\ub824\uc640 \ub2ec\ub9ac \ud0c0\ud0c0\ub294 \uc131\uacf5\uc801\uc778 \uc2e4\uc801 \uac1c\uc120\uc744 \uc774\ub8e8\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ud0c0\ud0c0\uc758 \uc800\ub825\uc740 \ubc14\ub85c \uc804 \uc138\uacc4 \uc778\uad6c\uc758 17%\uac00 \ub118\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc774 \ubcf4\ub0b4\ub294 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uac00 \uc138\uacc4\uc801\uc778 \uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud55c \ube44\uacb0\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>
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\uadf8\uac83\uc774 \uc131\uacf5 \ubcf4\uc99d\uc218\ud45c\ub2e4<\/h2><\/div><\/div><\/div>\uae30\uc5c5\uc774 \uc131\uacf5\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc218\ub9ce\uc740 \uc5f0\uad6c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc601\ud559\uc774\ub77c\ub294 \ud559\ubb38 \uc790\uccb4\uc758 \ubaa9\uc801\uc774 \ubc14\ub85c \uadf8\uac83\uc774\uc8e0. \uc5ec\ub7ec \uc774\ub860\uc774 \uc788\uc9c0\ub9cc \ubcc0\ud568\uc5c6\ub294 \uc9c4\ub9ac\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uc544\uc8fc \uc2ec\ud50c\ud569\ub2c8\ub2e4.
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \ubc1b\ub294 \uae30\uc5c5\uc774 \uc131\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc624\ub298\uc740 \uacbd\uc601\ud559\uc5d0\uc11c \uc2e0\ub8b0\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud560 \ub54c \uac00\uc7a5 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294 \uc790\ud3ec\uc2a4\uc640 \ud0c0\ud0c0\uc5d0 \ub300\ud574 \ub2e4\ub904\ubcfc\uac8c\uc694.<\/p>\n
\uae00<\/strong> – \ud55c\uc7ac\ub3d9 \ube0c\ub79c\ub4dc \uc804\ubb38 \uc5d0\ub514\ud130 \/ \ub9c8\ucf00\ud130<\/p><\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/span>\uc790\ud3ec\uc2a4 \ub85c\uace0 _ \ucd9c\ucc98 \uacf5\uc2dd\ud398\uc774\uc2a4\ubd81<\/h6><\/div><\/div><\/div><\/span>\uc790\ud3ec\uc2a4\uc758 \uc9c1\uc6d0\ub4e4, \uc790\uc720\ub85c\uc6b4 \uc0ac\ub0b4 \ubb38\ud654\uac00 \uc720\uba85\ud558\ub2e4 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>ZAPPOS<\/h1><\/div>\uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc11c
\n\uc131\uacf5\ud558\ub2e4, \uc790\ud3ec\uc2a4(Zappos)<\/span><\/p>\n\uc790\ud3ec\uc2a4\ub294 \ubbf8\uad6d\uc758 \uc758\ub958\uc640 \uc2e0\ubc1c \uc7a1\ud654 \ub4f1\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \uae30\uc5c5\ubb38\ud654\ub85c \uacbd\uc601\ud559\uacfc\uc758 \ub2e4\uc218\uc758 \uad50\uacfc\uc11c\uc5d0 \uc0ac\ub840\ub85c \ub4f1\uc7a5\ud574\uc694. 2009\ub144\uc5d0\ub294 \uc544\ub9c8\uc874\uc758 \uc5ed\ub300 \ucd5c\uace0\uac00\uc778 12\uc5b5 \ub2ec\ub7ec\uc5d0 M&A\ub418\uc5c8\ub294\ub370, \uc544\ub9c8\uc874 CEO \uc81c\ud504 \ubca0\uc870\uc2a4\ub294 \uc790\ud3ec\uc2a4 \uc124\ub9bd\uc790\uc778 \ud1a0\ub2c8 \uc170\uc774(Tony Hsieh)\uc5d0\uac8c \uc790\ud3ec\uc2a4\ub97c \uacc4\uc18d \uacbd\uc601\ud574 \ub2ec\ub77c\uace0 \uc694\uccad\ud558\uace0 \ub3c5\ub9bd\uc801\uc778 \uc6b4\uc601\uc744 \uc57d\uc18d\ud588\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\uc758 \uc5b4\ub5a4 \uc810\uc774 \uc774\ub7f0 \uc131\uacf5\uc744 \ub9cc\ub4e4\uc5b4 \ub0c8\uc744\uae4c\uc694?
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub9ac\ub294 \uc790\ud3ec\uc2a4\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 \uc815\uc2e0\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc758 10\ub300 \ud575\uc2ec \uac00\uce58\ub97c \uc815\ud588\ub294\ub370, \uadf8\uc911 \uccab \ubc88\uc9f8\uac00 \u2018\uace0\uac1d\uc5d0\uac8c \uc640\uc6b0(Wow)\ub97c \ubc30\ub2ec\ud558\ub77c(Deliver WOW through service)\u2019\uc608\uc694. \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc790\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \ub098\uc544\uac00 \uc2e0\ub8b0\ub97c \uc313\uaca0\ub2e4\ub294 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \ucf5c\uc13c\ud130 \ud655\uc7a5\uc744 \uc704\ud574 \ubcf8\uc0ac\ub97c \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0\uc11c \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac83\uc5d0\uc11c \uc54c \uc218 \uc788\uc5b4\uc694.
\n\ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \ubc14\ub85c \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\uc600\uc2b5\ub2c8\ub2e4. \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\ub294 \ubb3c\uac00\uac00 \ub192\uc544 \ucf5c\uc13c\ud130 \uc77c\uc774 \uc544\ub974\ubc14\uc774\ud2b8 \uc815\ub3c4\ub85c \uc5ec\uaca8\uc9c4 \ub370 \ube44\ud574, \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\uc5d0\uc11c\ub294 \uc801\uc815\ud55c \uc778\uac74\ube44\ub85c \uc8fc\uc778\uc758\uc2dd\uc774 \uc788\ub294 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc5c8\uc5b4\uc694. \uc790\ud3ec\uc2a4\ub294 \ubaa8\ub4e0 \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \uc815\uc9c1\uc6d0\uc73c\ub85c \ucc44\uc6a9\ud558\uace0 \ud3ed\ub113\uc740 \uc7ac\ub7c9\uad8c\uc744 \uc92c\uc2b5\ub2c8\ub2e4. \ud3c9\uac00 \uae30\uc900\ub3c4 \ub300\uc751 \uac74\uc218\ub098 \ub9e4\ucd9c \uc5f0\uacb0\uc774 \uc544\ub2cc \uace0\uac1d\uc744 \uc5bc\ub9c8\ub098 \ub9cc\uc871\ud558\uac8c \ud588\ub294\uc9c0\ub85c \ud3c9\uac00\ud588\uace0\uc694. \uc774\ub7f0 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \uc131\uacf5\ud569\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ubbf8\ub2f4\uc774 \uc0dd\uae30\uace0 \uc790\ud3ec\uc2a4\uc758 \uba85\uc131\uc740 \ub192\uc544\uc838 \uac14\uc5b4\uc694. \uace0\uac1d\uc774 \uc81c\ub54c \ubc18\ud488\ud558\uc9c0 \ubabb\ud55c \uc774\uc720\uac00 \uc5b4\uba38\ub2c8\uac00 \ub3cc\uc544\uac00\uc168\uae30 \ub54c\ubb38\uc774\ub77c\ub294 \uac83\uc744 \uc54c\uace0\ub294 \ubcd1\uc6d0\uc73c\ub85c \uaf43\ub2e4\ubc1c\uacfc \ubc18\ud488\uc744 \ub3c4\uc640\uc904 \ud0dd\ubc30\uc0ac \uc9c1\uc6d0\uc744 \ubcf4\ub0c8\ub2e4\ub294 \uac83\ubd80\ud130, \uc0c8\ubcbd\uc5d0 \uace0\uac1d\uc774 \ucf5c\uc13c\ud130\ub85c \ud53c\uc790\ub97c \ucc3e\ub294 \uc7a5\ub09c\uc744 \uce58\uba74 \ubb38\uc744 \uc5f0 \ud53c\uc790 \uac00\uac8c \uc804\ud654\ubc88\ud638\ub97c \uc54c\ub824\uc92c\ub2e4\ub294 \uc774\uc57c\uae30\ub3c4 \uc54c\ub824\uc84c\uc2b5\ub2c8\ub2e4. \ub18d\ub2f4\uc744 \uba3c\uc800 \uac70\ub294 \ucf5c\uc13c\ud130\uc758 \uc720\ucf8c\ud568\uc740 \uace0\uac1d\uc744 \uc790\ud3ec\uc2a4\uc758 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub838\uc5b4\uc694.
\n\uc790\ud3ec\uc2a4\uc758 \uc0ac\uba85\uc740 \u2018\uc138\uc0c1\uc5d0 \ud589\ubcf5\uc744 \ubc30\ub2ec\ud558\ub294 \ud68c\uc0ac\u2019\uc785\ub2c8\ub2e4. \ucc3d\ub9bd\uc790 \ud1a0\ub2c8 \uc170\uc774\uac00 \uc4f4 \ucc45\uc758 \uc81c\ubaa9\ub3c4 \u2018\ub51c\ub9ac\ubc84\ub9c1 \ud574\ud53c\ub2c8\uc2a4(Delivering Happiness)\u2019\uc774\uace0\uc694. \uc790\ud3ec\uc2a4\uc5d0\uac8c \uace0\uac1d\uc740 \ub2e8\uc21c\ud788 \ub9e4\ucd9c\uc744 \uc62c\ub824\uc8fc\ub294 \uc874\uc7ac\uac00 \uc544\ub2cc \ud589\ubcf5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \ubaa9\uc801 \uc790\uccb4\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \uace0\uac1d \uc2a4\uc2a4\ub85c\uac00 \ud32c\uc774 \ub418\uc5b4 \uc2e0\ub8b0\ub97c \ubcf4\ub0b4\ub294 \uae30\uc5c5\uc73c\ub85c \uc131\uacf5\ud558\uac8c \ub41c \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/span>\uc778\ub3c4 \uad6d\ubbfc\ub4e4\uc758 \uc0ac\ub791\uc744 \ubc1b\ub358 CEO \ub77c\ud0c4 \ud0c0\ud0c0\uc640 \ub098\ub178 \uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/span>\ud0c0\ud0c0 \ub098\ub178\uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>TATA<\/p><\/h1><\/div>
\uc778\ub3c4\uc758 \uc815\uce58\ub294 \uac04\ub514,
\n\uacbd\uc81c\ub294 \ud0c0\ud0c0(TATA)<\/span><\/p>\n\uc5bc\ub9c8 \uc804 \uc778\ub3c4\ub294 \uc911\uad6d\uc744 \ub118\uc5b4 \uc138\uacc4 \uc81c1\uc758 \uc778\uad6c \ub300\uad6d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c9\uac15\ud55c \ub178\ub3d9\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uace0\uc131\uc7a5\ud558\uba70 \uc138\uacc4\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc5b4\uc694. \uadf8\ub9ac\uace0 \uadf8 \uc778\ub3c4 \uacbd\uc81c\ub97c \uc8fc\ub3c4\ud558\ub294 \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uadf8\ub8f9(Tata Group)\uc785\ub2c8\ub2e4. \u2018\uc815\uce58\uc5d0\ub294 \uac04\ub514\uac00 \uc788\uace0 \uacbd\uc81c\uc5d0\ub294 \ud0c0\ud0c0\uac00 \uc788\ub2e4\u2019\ub77c\ub294 \ub9d0\uc774 \uc788\uc744 \uc815\ub3c4\uc608\uc694. 1868\ub144 \uc7a0\uc14b\uc9c0 \ud0c0\ud0c0(Jamsetji Tata)\uac00 \uc124\ub9bd\ud55c \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uc0ac\ub78c\ub4e4\uc758 \ubcf4\ubb3c\ub85c \ubd88\ub9ac\uba70 \u2018\uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\u2019\uc73c\ub85c \uc720\uba85\ud569\ub2c8\ub2e4.
\n\ud0c0\ud0c0\uac00 \uc778\ub3c4\uc5d0\uc11c \uc874\uacbd\ubc1b\ub294 \uc774\uc720\ub294 2011\ub144\uae4c\uc9c0 CEO\uc600\ub358 \ub77c\ud0c4 \ud0c0\ud0c0\uac00 \uc11c\ubbfc\ub4e4\uc744 \uc704\ud574 \ucd08\uc800\uac00 \uc790\ub3d9\ucc28\uc640 \ucd08\uc800\uac00 \ud558\uc6b0\uc2a4\ub97c \uac1c\ubc1c\ud55c \uac83\uc5d0\uc11c \uadf8 \uc774\uc720\ub97c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc694. \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc628 \uac00\uc871\uc774 \uc624\ud1a0\ubc14\uc774\uc5d0 \ud0c0\uace0 \uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uace0 \uc624\ud1a0\ubc14\uc774 \uac00\uaca9\uc73c\ub85c\ub3c4 \uc0b4 \uc218 \uc788\ub294 \uc548\uc804\ud55c \ucc28\ub97c \ub9cc\ub4e4\uae30\ub85c \uacb0\uc2ec\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud574\uc11c \uac1c\ubc1c\ud55c \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uc758 \ub098\ub178 \uc790\ub3d9\ucc28\uc600\uc5b4\uc694. \uc800\uac00\ub85c \ud310\ub9e4\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \uc2dc\ud589\ucc29\uc624\uc640 \uac1c\ubc1c \ube44\uc6a9\uc774 \ud22c\uc785\ub418\uc5c8\uae30\uc5d0 \uc774\ubbf8 \ud0c0\ud0c0\uc5d0\uc11c \uc608\uc0c1\ud588\ub358 \uc190\uc775\uc774 \ub9de\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc815\uc0c1\uc801\uc778 \ud310\ub9e4\ub97c \uc704\ud574\uc11c\ub294 \uc6d0\ub798 \uc57d\uc18d\ud55c \uac00\uaca9\uc774 \ubd88\uac00\ub2a5\ud588\uc5b4\uc694. \uadf8\ub7ec\ub098 \ud0c0\ud0c0\ub294 \ucc98\uc74c\uc5d0 \ubaa9\ud45c\ub85c \ud588\ub358 \uac00\uaca9\uc73c\ub85c \ud310\ub9e4\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. CEO\uc778 \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \ub098\ub178 \uc790\ub3d9\ucc28\ub85c \uc778\ud574 \uc190\ud574\ub97c \ubcfc \uc218 \uc788\uc74c\uc5d0\ub3c4 \u2018\uc57d\uc18d\uc740 \uc57d\uc18d\uc774\ub2e4\u2019\ub77c\ub294 \ub9d0\uacfc \ud568\uaed8 \uace0\uac1d\uacfc\uc758 \uc57d\uc18d\uc744 \uc9c0\ucf30\ub358 \uac70\uc608\uc694. \uc774\uac83\uc744 \uacc4\uae30\ub85c \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc0ac\ub791\uc744 \ubc1b\ub294 \uacbd\uc601\uc790\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uac04 \uc778\ub3c4 \uc0ac\ud68c\ub97c \uc704\ud574 \uc774\uc775\uc744 \ud658\uc6d0\ud558\ub294 \ub370 \uc544\ub08c\uc774 \uc5c6\uc5c8\ub358 \ud0c0\ud0c0\uc758 \ub178\ub825\ub3c4 \uc788\uc5c8\uae30\uc5d0 \uac00\ub2a5\ud588\uc5b4\uc694.
\n\ubb3c\ub860 \ud0c0\ud0c0\uc5d0\ub3c4 \uc704\uae30\ub294 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 2000\ub144\ub300 \uc911\ubc18\ubd80\ud130 \uc2e4\uc801\uc774 \ubd80\uc9c4\ud558\uc5ec \ud30c\uc0b0 \uc704\uae30\ub97c \ub9de\uc740 \uc801\ub3c4 \uc788\uc5b4\uc694. \uadf8\ub7f0\ub370\ub3c4 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\uc870\uc870\uc815\uc5d0 \uc131\uacf5\ud558\uace0 \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \ud68c\ubcf5\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub098\ub77c\uc758 \ub300\uc6b0\uc790\ub3d9\ucc28\ub97c \ube44\ub86f\ud55c \uc2a4\ud398\uc778\uacfc \ube0c\ub77c\uc9c8\uc758 \ubc84\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc778\uc218\ud558\uba74\uc11c \uc138\uacc4 \uc0c1\uc6a9\ucc28\uc2dc\uc7a5\uc758 \uac15\uc790\ub85c \ub5a0\uc62c\ub790\uc5b4\uc694. \uadf8\ub9ac\uace0 2008\ub144\uc5d0\ub294 \uc601\uad6d\uc758 \uc790\uc874\uc2ec\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub294 \uace0\uae09 \uc790\ub3d9\ucc28 \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84 \uc778\uc218\ub294 \u2018\uc601\uad6d\uc758 \uc2dd\ubbfc \uc9c0\ubc30\uc5d0 \ub300\ud55c \uc790\uc874\uc2ec \ud68c\ubcf5\uc744 \uc704\ud55c \ubb34\ub9ac\uc218\u2019\ub77c\ub294 \ubd80\uc815\uc801\uc778 \ud3c9\uac00\uac00 \ub9ce\uc558\uc5b4\uc694. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc758 \uc6b0\ub824\uc640 \ub2ec\ub9ac \ud0c0\ud0c0\ub294 \uc131\uacf5\uc801\uc778 \uc2e4\uc801 \uac1c\uc120\uc744 \uc774\ub8e8\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ud0c0\ud0c0\uc758 \uc800\ub825\uc740 \ubc14\ub85c \uc804 \uc138\uacc4 \uc778\uad6c\uc758 17%\uac00 \ub118\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc774 \ubcf4\ub0b4\ub294 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uac00 \uc138\uacc4\uc801\uc778 \uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud55c \ube44\uacb0\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>
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\uadf8\uac83\uc774 \uc131\uacf5 \ubcf4\uc99d\uc218\ud45c\ub2e4<\/h2><\/div><\/div><\/div>\uae30\uc5c5\uc774 \uc131\uacf5\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc218\ub9ce\uc740 \uc5f0\uad6c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc601\ud559\uc774\ub77c\ub294 \ud559\ubb38 \uc790\uccb4\uc758 \ubaa9\uc801\uc774 \ubc14\ub85c \uadf8\uac83\uc774\uc8e0. \uc5ec\ub7ec \uc774\ub860\uc774 \uc788\uc9c0\ub9cc \ubcc0\ud568\uc5c6\ub294 \uc9c4\ub9ac\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uc544\uc8fc \uc2ec\ud50c\ud569\ub2c8\ub2e4.
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \ubc1b\ub294 \uae30\uc5c5\uc774 \uc131\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc624\ub298\uc740 \uacbd\uc601\ud559\uc5d0\uc11c \uc2e0\ub8b0\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud560 \ub54c \uac00\uc7a5 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294 \uc790\ud3ec\uc2a4\uc640 \ud0c0\ud0c0\uc5d0 \ub300\ud574 \ub2e4\ub904\ubcfc\uac8c\uc694.<\/p>\n
\uae00<\/strong> – \ud55c\uc7ac\ub3d9 \ube0c\ub79c\ub4dc \uc804\ubb38 \uc5d0\ub514\ud130 \/ \ub9c8\ucf00\ud130<\/p><\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/span>\uc790\ud3ec\uc2a4 \ub85c\uace0 _ \ucd9c\ucc98 \uacf5\uc2dd\ud398\uc774\uc2a4\ubd81<\/h6><\/div><\/div><\/div><\/span>\uc790\ud3ec\uc2a4\uc758 \uc9c1\uc6d0\ub4e4, \uc790\uc720\ub85c\uc6b4 \uc0ac\ub0b4 \ubb38\ud654\uac00 \uc720\uba85\ud558\ub2e4 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>ZAPPOS<\/h1><\/div>\uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc11c
\n\uc131\uacf5\ud558\ub2e4, \uc790\ud3ec\uc2a4(Zappos)<\/span><\/p>\n\uc790\ud3ec\uc2a4\ub294 \ubbf8\uad6d\uc758 \uc758\ub958\uc640 \uc2e0\ubc1c \uc7a1\ud654 \ub4f1\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \uae30\uc5c5\ubb38\ud654\ub85c \uacbd\uc601\ud559\uacfc\uc758 \ub2e4\uc218\uc758 \uad50\uacfc\uc11c\uc5d0 \uc0ac\ub840\ub85c \ub4f1\uc7a5\ud574\uc694. 2009\ub144\uc5d0\ub294 \uc544\ub9c8\uc874\uc758 \uc5ed\ub300 \ucd5c\uace0\uac00\uc778 12\uc5b5 \ub2ec\ub7ec\uc5d0 M&A\ub418\uc5c8\ub294\ub370, \uc544\ub9c8\uc874 CEO \uc81c\ud504 \ubca0\uc870\uc2a4\ub294 \uc790\ud3ec\uc2a4 \uc124\ub9bd\uc790\uc778 \ud1a0\ub2c8 \uc170\uc774(Tony Hsieh)\uc5d0\uac8c \uc790\ud3ec\uc2a4\ub97c \uacc4\uc18d \uacbd\uc601\ud574 \ub2ec\ub77c\uace0 \uc694\uccad\ud558\uace0 \ub3c5\ub9bd\uc801\uc778 \uc6b4\uc601\uc744 \uc57d\uc18d\ud588\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\uc758 \uc5b4\ub5a4 \uc810\uc774 \uc774\ub7f0 \uc131\uacf5\uc744 \ub9cc\ub4e4\uc5b4 \ub0c8\uc744\uae4c\uc694?
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub9ac\ub294 \uc790\ud3ec\uc2a4\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 \uc815\uc2e0\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc758 10\ub300 \ud575\uc2ec \uac00\uce58\ub97c \uc815\ud588\ub294\ub370, \uadf8\uc911 \uccab \ubc88\uc9f8\uac00 \u2018\uace0\uac1d\uc5d0\uac8c \uc640\uc6b0(Wow)\ub97c \ubc30\ub2ec\ud558\ub77c(Deliver WOW through service)\u2019\uc608\uc694. \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc790\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \ub098\uc544\uac00 \uc2e0\ub8b0\ub97c \uc313\uaca0\ub2e4\ub294 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \ucf5c\uc13c\ud130 \ud655\uc7a5\uc744 \uc704\ud574 \ubcf8\uc0ac\ub97c \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0\uc11c \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac83\uc5d0\uc11c \uc54c \uc218 \uc788\uc5b4\uc694.
\n\ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \ubc14\ub85c \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\uc600\uc2b5\ub2c8\ub2e4. \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\ub294 \ubb3c\uac00\uac00 \ub192\uc544 \ucf5c\uc13c\ud130 \uc77c\uc774 \uc544\ub974\ubc14\uc774\ud2b8 \uc815\ub3c4\ub85c \uc5ec\uaca8\uc9c4 \ub370 \ube44\ud574, \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\uc5d0\uc11c\ub294 \uc801\uc815\ud55c \uc778\uac74\ube44\ub85c \uc8fc\uc778\uc758\uc2dd\uc774 \uc788\ub294 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc5c8\uc5b4\uc694. \uc790\ud3ec\uc2a4\ub294 \ubaa8\ub4e0 \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \uc815\uc9c1\uc6d0\uc73c\ub85c \ucc44\uc6a9\ud558\uace0 \ud3ed\ub113\uc740 \uc7ac\ub7c9\uad8c\uc744 \uc92c\uc2b5\ub2c8\ub2e4. \ud3c9\uac00 \uae30\uc900\ub3c4 \ub300\uc751 \uac74\uc218\ub098 \ub9e4\ucd9c \uc5f0\uacb0\uc774 \uc544\ub2cc \uace0\uac1d\uc744 \uc5bc\ub9c8\ub098 \ub9cc\uc871\ud558\uac8c \ud588\ub294\uc9c0\ub85c \ud3c9\uac00\ud588\uace0\uc694. \uc774\ub7f0 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \uc131\uacf5\ud569\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ubbf8\ub2f4\uc774 \uc0dd\uae30\uace0 \uc790\ud3ec\uc2a4\uc758 \uba85\uc131\uc740 \ub192\uc544\uc838 \uac14\uc5b4\uc694. \uace0\uac1d\uc774 \uc81c\ub54c \ubc18\ud488\ud558\uc9c0 \ubabb\ud55c \uc774\uc720\uac00 \uc5b4\uba38\ub2c8\uac00 \ub3cc\uc544\uac00\uc168\uae30 \ub54c\ubb38\uc774\ub77c\ub294 \uac83\uc744 \uc54c\uace0\ub294 \ubcd1\uc6d0\uc73c\ub85c \uaf43\ub2e4\ubc1c\uacfc \ubc18\ud488\uc744 \ub3c4\uc640\uc904 \ud0dd\ubc30\uc0ac \uc9c1\uc6d0\uc744 \ubcf4\ub0c8\ub2e4\ub294 \uac83\ubd80\ud130, \uc0c8\ubcbd\uc5d0 \uace0\uac1d\uc774 \ucf5c\uc13c\ud130\ub85c \ud53c\uc790\ub97c \ucc3e\ub294 \uc7a5\ub09c\uc744 \uce58\uba74 \ubb38\uc744 \uc5f0 \ud53c\uc790 \uac00\uac8c \uc804\ud654\ubc88\ud638\ub97c \uc54c\ub824\uc92c\ub2e4\ub294 \uc774\uc57c\uae30\ub3c4 \uc54c\ub824\uc84c\uc2b5\ub2c8\ub2e4. \ub18d\ub2f4\uc744 \uba3c\uc800 \uac70\ub294 \ucf5c\uc13c\ud130\uc758 \uc720\ucf8c\ud568\uc740 \uace0\uac1d\uc744 \uc790\ud3ec\uc2a4\uc758 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub838\uc5b4\uc694.
\n\uc790\ud3ec\uc2a4\uc758 \uc0ac\uba85\uc740 \u2018\uc138\uc0c1\uc5d0 \ud589\ubcf5\uc744 \ubc30\ub2ec\ud558\ub294 \ud68c\uc0ac\u2019\uc785\ub2c8\ub2e4. \ucc3d\ub9bd\uc790 \ud1a0\ub2c8 \uc170\uc774\uac00 \uc4f4 \ucc45\uc758 \uc81c\ubaa9\ub3c4 \u2018\ub51c\ub9ac\ubc84\ub9c1 \ud574\ud53c\ub2c8\uc2a4(Delivering Happiness)\u2019\uc774\uace0\uc694. \uc790\ud3ec\uc2a4\uc5d0\uac8c \uace0\uac1d\uc740 \ub2e8\uc21c\ud788 \ub9e4\ucd9c\uc744 \uc62c\ub824\uc8fc\ub294 \uc874\uc7ac\uac00 \uc544\ub2cc \ud589\ubcf5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \ubaa9\uc801 \uc790\uccb4\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \uace0\uac1d \uc2a4\uc2a4\ub85c\uac00 \ud32c\uc774 \ub418\uc5b4 \uc2e0\ub8b0\ub97c \ubcf4\ub0b4\ub294 \uae30\uc5c5\uc73c\ub85c \uc131\uacf5\ud558\uac8c \ub41c \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/span>\uc778\ub3c4 \uad6d\ubbfc\ub4e4\uc758 \uc0ac\ub791\uc744 \ubc1b\ub358 CEO \ub77c\ud0c4 \ud0c0\ud0c0\uc640 \ub098\ub178 \uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/span>\ud0c0\ud0c0 \ub098\ub178\uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>TATA<\/p><\/h1><\/div>
\uc778\ub3c4\uc758 \uc815\uce58\ub294 \uac04\ub514,
\n\uacbd\uc81c\ub294 \ud0c0\ud0c0(TATA)<\/span><\/p>\n\uc5bc\ub9c8 \uc804 \uc778\ub3c4\ub294 \uc911\uad6d\uc744 \ub118\uc5b4 \uc138\uacc4 \uc81c1\uc758 \uc778\uad6c \ub300\uad6d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c9\uac15\ud55c \ub178\ub3d9\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uace0\uc131\uc7a5\ud558\uba70 \uc138\uacc4\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc5b4\uc694. \uadf8\ub9ac\uace0 \uadf8 \uc778\ub3c4 \uacbd\uc81c\ub97c \uc8fc\ub3c4\ud558\ub294 \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uadf8\ub8f9(Tata Group)\uc785\ub2c8\ub2e4. \u2018\uc815\uce58\uc5d0\ub294 \uac04\ub514\uac00 \uc788\uace0 \uacbd\uc81c\uc5d0\ub294 \ud0c0\ud0c0\uac00 \uc788\ub2e4\u2019\ub77c\ub294 \ub9d0\uc774 \uc788\uc744 \uc815\ub3c4\uc608\uc694. 1868\ub144 \uc7a0\uc14b\uc9c0 \ud0c0\ud0c0(Jamsetji Tata)\uac00 \uc124\ub9bd\ud55c \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uc0ac\ub78c\ub4e4\uc758 \ubcf4\ubb3c\ub85c \ubd88\ub9ac\uba70 \u2018\uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\u2019\uc73c\ub85c \uc720\uba85\ud569\ub2c8\ub2e4.
\n\ud0c0\ud0c0\uac00 \uc778\ub3c4\uc5d0\uc11c \uc874\uacbd\ubc1b\ub294 \uc774\uc720\ub294 2011\ub144\uae4c\uc9c0 CEO\uc600\ub358 \ub77c\ud0c4 \ud0c0\ud0c0\uac00 \uc11c\ubbfc\ub4e4\uc744 \uc704\ud574 \ucd08\uc800\uac00 \uc790\ub3d9\ucc28\uc640 \ucd08\uc800\uac00 \ud558\uc6b0\uc2a4\ub97c \uac1c\ubc1c\ud55c \uac83\uc5d0\uc11c \uadf8 \uc774\uc720\ub97c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc694. \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc628 \uac00\uc871\uc774 \uc624\ud1a0\ubc14\uc774\uc5d0 \ud0c0\uace0 \uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uace0 \uc624\ud1a0\ubc14\uc774 \uac00\uaca9\uc73c\ub85c\ub3c4 \uc0b4 \uc218 \uc788\ub294 \uc548\uc804\ud55c \ucc28\ub97c \ub9cc\ub4e4\uae30\ub85c \uacb0\uc2ec\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud574\uc11c \uac1c\ubc1c\ud55c \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uc758 \ub098\ub178 \uc790\ub3d9\ucc28\uc600\uc5b4\uc694. \uc800\uac00\ub85c \ud310\ub9e4\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \uc2dc\ud589\ucc29\uc624\uc640 \uac1c\ubc1c \ube44\uc6a9\uc774 \ud22c\uc785\ub418\uc5c8\uae30\uc5d0 \uc774\ubbf8 \ud0c0\ud0c0\uc5d0\uc11c \uc608\uc0c1\ud588\ub358 \uc190\uc775\uc774 \ub9de\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc815\uc0c1\uc801\uc778 \ud310\ub9e4\ub97c \uc704\ud574\uc11c\ub294 \uc6d0\ub798 \uc57d\uc18d\ud55c \uac00\uaca9\uc774 \ubd88\uac00\ub2a5\ud588\uc5b4\uc694. \uadf8\ub7ec\ub098 \ud0c0\ud0c0\ub294 \ucc98\uc74c\uc5d0 \ubaa9\ud45c\ub85c \ud588\ub358 \uac00\uaca9\uc73c\ub85c \ud310\ub9e4\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. CEO\uc778 \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \ub098\ub178 \uc790\ub3d9\ucc28\ub85c \uc778\ud574 \uc190\ud574\ub97c \ubcfc \uc218 \uc788\uc74c\uc5d0\ub3c4 \u2018\uc57d\uc18d\uc740 \uc57d\uc18d\uc774\ub2e4\u2019\ub77c\ub294 \ub9d0\uacfc \ud568\uaed8 \uace0\uac1d\uacfc\uc758 \uc57d\uc18d\uc744 \uc9c0\ucf30\ub358 \uac70\uc608\uc694. \uc774\uac83\uc744 \uacc4\uae30\ub85c \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc0ac\ub791\uc744 \ubc1b\ub294 \uacbd\uc601\uc790\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uac04 \uc778\ub3c4 \uc0ac\ud68c\ub97c \uc704\ud574 \uc774\uc775\uc744 \ud658\uc6d0\ud558\ub294 \ub370 \uc544\ub08c\uc774 \uc5c6\uc5c8\ub358 \ud0c0\ud0c0\uc758 \ub178\ub825\ub3c4 \uc788\uc5c8\uae30\uc5d0 \uac00\ub2a5\ud588\uc5b4\uc694.
\n\ubb3c\ub860 \ud0c0\ud0c0\uc5d0\ub3c4 \uc704\uae30\ub294 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 2000\ub144\ub300 \uc911\ubc18\ubd80\ud130 \uc2e4\uc801\uc774 \ubd80\uc9c4\ud558\uc5ec \ud30c\uc0b0 \uc704\uae30\ub97c \ub9de\uc740 \uc801\ub3c4 \uc788\uc5b4\uc694. \uadf8\ub7f0\ub370\ub3c4 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\uc870\uc870\uc815\uc5d0 \uc131\uacf5\ud558\uace0 \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \ud68c\ubcf5\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub098\ub77c\uc758 \ub300\uc6b0\uc790\ub3d9\ucc28\ub97c \ube44\ub86f\ud55c \uc2a4\ud398\uc778\uacfc \ube0c\ub77c\uc9c8\uc758 \ubc84\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc778\uc218\ud558\uba74\uc11c \uc138\uacc4 \uc0c1\uc6a9\ucc28\uc2dc\uc7a5\uc758 \uac15\uc790\ub85c \ub5a0\uc62c\ub790\uc5b4\uc694. \uadf8\ub9ac\uace0 2008\ub144\uc5d0\ub294 \uc601\uad6d\uc758 \uc790\uc874\uc2ec\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub294 \uace0\uae09 \uc790\ub3d9\ucc28 \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84 \uc778\uc218\ub294 \u2018\uc601\uad6d\uc758 \uc2dd\ubbfc \uc9c0\ubc30\uc5d0 \ub300\ud55c \uc790\uc874\uc2ec \ud68c\ubcf5\uc744 \uc704\ud55c \ubb34\ub9ac\uc218\u2019\ub77c\ub294 \ubd80\uc815\uc801\uc778 \ud3c9\uac00\uac00 \ub9ce\uc558\uc5b4\uc694. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc758 \uc6b0\ub824\uc640 \ub2ec\ub9ac \ud0c0\ud0c0\ub294 \uc131\uacf5\uc801\uc778 \uc2e4\uc801 \uac1c\uc120\uc744 \uc774\ub8e8\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ud0c0\ud0c0\uc758 \uc800\ub825\uc740 \ubc14\ub85c \uc804 \uc138\uacc4 \uc778\uad6c\uc758 17%\uac00 \ub118\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc774 \ubcf4\ub0b4\ub294 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uac00 \uc138\uacc4\uc801\uc778 \uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud55c \ube44\uacb0\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>
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\uae30\uc5c5\uc774 \uc131\uacf5\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc218\ub9ce\uc740 \uc5f0\uad6c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc601\ud559\uc774\ub77c\ub294 \ud559\ubb38 \uc790\uccb4\uc758 \ubaa9\uc801\uc774 \ubc14\ub85c \uadf8\uac83\uc774\uc8e0. \uc5ec\ub7ec \uc774\ub860\uc774 \uc788\uc9c0\ub9cc \ubcc0\ud568\uc5c6\ub294 \uc9c4\ub9ac\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uc544\uc8fc \uc2ec\ud50c\ud569\ub2c8\ub2e4.
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc758 \uc2e0\ub8b0\ub97c \ubc1b\ub294 \uae30\uc5c5\uc774 \uc131\uacf5\ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc624\ub298\uc740 \uacbd\uc601\ud559\uc5d0\uc11c \uc2e0\ub8b0\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud560 \ub54c \uac00\uc7a5 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294 \uc790\ud3ec\uc2a4\uc640 \ud0c0\ud0c0\uc5d0 \ub300\ud574 \ub2e4\ub904\ubcfc\uac8c\uc694.<\/p>\n
\uae00<\/strong> – \ud55c\uc7ac\ub3d9 \ube0c\ub79c\ub4dc \uc804\ubb38 \uc5d0\ub514\ud130 \/ \ub9c8\ucf00\ud130<\/p><\/h4><\/div><\/div><\/div> \uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc11c \uc790\ud3ec\uc2a4\ub294 \ubbf8\uad6d\uc758 \uc758\ub958\uc640 \uc2e0\ubc1c \uc7a1\ud654 \ub4f1\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub3c5\ud2b9\ud55c \uae30\uc5c5\ubb38\ud654\ub85c \uacbd\uc601\ud559\uacfc\uc758 \ub2e4\uc218\uc758 \uad50\uacfc\uc11c\uc5d0 \uc0ac\ub840\ub85c \ub4f1\uc7a5\ud574\uc694. 2009\ub144\uc5d0\ub294 \uc544\ub9c8\uc874\uc758 \uc5ed\ub300 \ucd5c\uace0\uac00\uc778 12\uc5b5 \ub2ec\ub7ec\uc5d0 M&A\ub418\uc5c8\ub294\ub370, \uc544\ub9c8\uc874 CEO \uc81c\ud504 \ubca0\uc870\uc2a4\ub294 \uc790\ud3ec\uc2a4 \uc124\ub9bd\uc790\uc778 \ud1a0\ub2c8 \uc170\uc774(Tony Hsieh)\uc5d0\uac8c \uc790\ud3ec\uc2a4\ub97c \uacc4\uc18d \uacbd\uc601\ud574 \ub2ec\ub77c\uace0 \uc694\uccad\ud558\uace0 \ub3c5\ub9bd\uc801\uc778 \uc6b4\uc601\uc744 \uc57d\uc18d\ud588\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\uc758 \uc5b4\ub5a4 \uc810\uc774 \uc774\ub7f0 \uc131\uacf5\uc744 \ub9cc\ub4e4\uc5b4 \ub0c8\uc744\uae4c\uc694? TATA<\/p><\/h1><\/div> \uc778\ub3c4\uc758 \uc815\uce58\ub294 \uac04\ub514, \uc5bc\ub9c8 \uc804 \uc778\ub3c4\ub294 \uc911\uad6d\uc744 \ub118\uc5b4 \uc138\uacc4 \uc81c1\uc758 \uc778\uad6c \ub300\uad6d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub9c9\uac15\ud55c \ub178\ub3d9\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uace0\uc131\uc7a5\ud558\uba70 \uc138\uacc4\uc758 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc5b4\uc694. \uadf8\ub9ac\uace0 \uadf8 \uc778\ub3c4 \uacbd\uc81c\ub97c \uc8fc\ub3c4\ud558\ub294 \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uadf8\ub8f9(Tata Group)\uc785\ub2c8\ub2e4. \u2018\uc815\uce58\uc5d0\ub294 \uac04\ub514\uac00 \uc788\uace0 \uacbd\uc81c\uc5d0\ub294 \ud0c0\ud0c0\uac00 \uc788\ub2e4\u2019\ub77c\ub294 \ub9d0\uc774 \uc788\uc744 \uc815\ub3c4\uc608\uc694. 1868\ub144 \uc7a0\uc14b\uc9c0 \ud0c0\ud0c0(Jamsetji Tata)\uac00 \uc124\ub9bd\ud55c \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uc0ac\ub78c\ub4e4\uc758 \ubcf4\ubb3c\ub85c \ubd88\ub9ac\uba70 \u2018\uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \ud558\ub294 \uae30\uc5c5\u2019\uc73c\ub85c \uc720\uba85\ud569\ub2c8\ub2e4.<\/span>\uc790\ud3ec\uc2a4 \ub85c\uace0 _ \ucd9c\ucc98 \uacf5\uc2dd\ud398\uc774\uc2a4\ubd81<\/h6><\/div><\/div><\/div>
<\/span>\uc790\ud3ec\uc2a4\uc758 \uc9c1\uc6d0\ub4e4, \uc790\uc720\ub85c\uc6b4 \uc0ac\ub0b4 \ubb38\ud654\uac00 \uc720\uba85\ud558\ub2e4 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>
ZAPPOS<\/h1><\/div>
\n\uc131\uacf5\ud558\ub2e4, \uc790\ud3ec\uc2a4(Zappos)<\/span><\/p>\n
\n\uadf8\uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc744 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub9ac\ub294 \uc790\ud3ec\uc2a4\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 \uc815\uc2e0\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ud3ec\uc2a4\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc758 10\ub300 \ud575\uc2ec \uac00\uce58\ub97c \uc815\ud588\ub294\ub370, \uadf8\uc911 \uccab \ubc88\uc9f8\uac00 \u2018\uace0\uac1d\uc5d0\uac8c \uc640\uc6b0(Wow)\ub97c \ubc30\ub2ec\ud558\ub77c(Deliver WOW through service)\u2019\uc608\uc694. \uace0\uac1d\uc774 \uae30\ub300\ud558\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc790\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \ub098\uc544\uac00 \uc2e0\ub8b0\ub97c \uc313\uaca0\ub2e4\ub294 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \ucf5c\uc13c\ud130 \ud655\uc7a5\uc744 \uc704\ud574 \ubcf8\uc0ac\ub97c \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\uc5d0\uc11c \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac83\uc5d0\uc11c \uc54c \uc218 \uc788\uc5b4\uc694.
\n\ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\ub85c \uc774\uc804\ud55c \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \ubc14\ub85c \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\uc600\uc2b5\ub2c8\ub2e4. \uc0cc\ud504\ub780\uc2dc\uc2a4\ucf54\ub294 \ubb3c\uac00\uac00 \ub192\uc544 \ucf5c\uc13c\ud130 \uc77c\uc774 \uc544\ub974\ubc14\uc774\ud2b8 \uc815\ub3c4\ub85c \uc5ec\uaca8\uc9c4 \ub370 \ube44\ud574, \ub77c\uc2a4\ubca0\uc774\uac70\uc2a4\uc5d0\uc11c\ub294 \uc801\uc815\ud55c \uc778\uac74\ube44\ub85c \uc8fc\uc778\uc758\uc2dd\uc774 \uc788\ub294 \uc9c1\uc6d0\uc744 \ucda9\ubd84\ud788 \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc5c8\uc5b4\uc694. \uc790\ud3ec\uc2a4\ub294 \ubaa8\ub4e0 \ucf5c\uc13c\ud130 \uc9c1\uc6d0\uc744 \uc815\uc9c1\uc6d0\uc73c\ub85c \ucc44\uc6a9\ud558\uace0 \ud3ed\ub113\uc740 \uc7ac\ub7c9\uad8c\uc744 \uc92c\uc2b5\ub2c8\ub2e4. \ud3c9\uac00 \uae30\uc900\ub3c4 \ub300\uc751 \uac74\uc218\ub098 \ub9e4\ucd9c \uc5f0\uacb0\uc774 \uc544\ub2cc \uace0\uac1d\uc744 \uc5bc\ub9c8\ub098 \ub9cc\uc871\ud558\uac8c \ud588\ub294\uc9c0\ub85c \ud3c9\uac00\ud588\uace0\uc694. \uc774\ub7f0 \uc790\ud3ec\uc2a4\uc758 \ub178\ub825\uc740 \uc131\uacf5\ud569\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ubbf8\ub2f4\uc774 \uc0dd\uae30\uace0 \uc790\ud3ec\uc2a4\uc758 \uba85\uc131\uc740 \ub192\uc544\uc838 \uac14\uc5b4\uc694. \uace0\uac1d\uc774 \uc81c\ub54c \ubc18\ud488\ud558\uc9c0 \ubabb\ud55c \uc774\uc720\uac00 \uc5b4\uba38\ub2c8\uac00 \ub3cc\uc544\uac00\uc168\uae30 \ub54c\ubb38\uc774\ub77c\ub294 \uac83\uc744 \uc54c\uace0\ub294 \ubcd1\uc6d0\uc73c\ub85c \uaf43\ub2e4\ubc1c\uacfc \ubc18\ud488\uc744 \ub3c4\uc640\uc904 \ud0dd\ubc30\uc0ac \uc9c1\uc6d0\uc744 \ubcf4\ub0c8\ub2e4\ub294 \uac83\ubd80\ud130, \uc0c8\ubcbd\uc5d0 \uace0\uac1d\uc774 \ucf5c\uc13c\ud130\ub85c \ud53c\uc790\ub97c \ucc3e\ub294 \uc7a5\ub09c\uc744 \uce58\uba74 \ubb38\uc744 \uc5f0 \ud53c\uc790 \uac00\uac8c \uc804\ud654\ubc88\ud638\ub97c \uc54c\ub824\uc92c\ub2e4\ub294 \uc774\uc57c\uae30\ub3c4 \uc54c\ub824\uc84c\uc2b5\ub2c8\ub2e4. \ub18d\ub2f4\uc744 \uba3c\uc800 \uac70\ub294 \ucf5c\uc13c\ud130\uc758 \uc720\ucf8c\ud568\uc740 \uace0\uac1d\uc744 \uc790\ud3ec\uc2a4\uc758 \ud32c\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubc84\ub838\uc5b4\uc694.
\n\uc790\ud3ec\uc2a4\uc758 \uc0ac\uba85\uc740 \u2018\uc138\uc0c1\uc5d0 \ud589\ubcf5\uc744 \ubc30\ub2ec\ud558\ub294 \ud68c\uc0ac\u2019\uc785\ub2c8\ub2e4. \ucc3d\ub9bd\uc790 \ud1a0\ub2c8 \uc170\uc774\uac00 \uc4f4 \ucc45\uc758 \uc81c\ubaa9\ub3c4 \u2018\ub51c\ub9ac\ubc84\ub9c1 \ud574\ud53c\ub2c8\uc2a4(Delivering Happiness)\u2019\uc774\uace0\uc694. \uc790\ud3ec\uc2a4\uc5d0\uac8c \uace0\uac1d\uc740 \ub2e8\uc21c\ud788 \ub9e4\ucd9c\uc744 \uc62c\ub824\uc8fc\ub294 \uc874\uc7ac\uac00 \uc544\ub2cc \ud589\ubcf5\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \ubaa9\uc801 \uc790\uccb4\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \uace0\uac1d \uc2a4\uc2a4\ub85c\uac00 \ud32c\uc774 \ub418\uc5b4 \uc2e0\ub8b0\ub97c \ubcf4\ub0b4\ub294 \uae30\uc5c5\uc73c\ub85c \uc131\uacf5\ud558\uac8c \ub41c \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div><\/span>\uc778\ub3c4 \uad6d\ubbfc\ub4e4\uc758 \uc0ac\ub791\uc744 \ubc1b\ub358 CEO \ub77c\ud0c4 \ud0c0\ud0c0\uc640 \ub098\ub178 \uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div>
<\/span>\ud0c0\ud0c0 \ub098\ub178\uc790\ub3d9\ucc28 _ \ucd9c\ucc98 \uc911\uc559\uc77c\ubcf4<\/h6><\/div><\/div><\/div><\/div><\/div>
\n\uacbd\uc81c\ub294 \ud0c0\ud0c0(TATA)<\/span><\/p>\n
\n\ud0c0\ud0c0\uac00 \uc778\ub3c4\uc5d0\uc11c \uc874\uacbd\ubc1b\ub294 \uc774\uc720\ub294 2011\ub144\uae4c\uc9c0 CEO\uc600\ub358 \ub77c\ud0c4 \ud0c0\ud0c0\uac00 \uc11c\ubbfc\ub4e4\uc744 \uc704\ud574 \ucd08\uc800\uac00 \uc790\ub3d9\ucc28\uc640 \ucd08\uc800\uac00 \ud558\uc6b0\uc2a4\ub97c \uac1c\ubc1c\ud55c \uac83\uc5d0\uc11c \uadf8 \uc774\uc720\ub97c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc694. \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc628 \uac00\uc871\uc774 \uc624\ud1a0\ubc14\uc774\uc5d0 \ud0c0\uace0 \uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uace0 \uc624\ud1a0\ubc14\uc774 \uac00\uaca9\uc73c\ub85c\ub3c4 \uc0b4 \uc218 \uc788\ub294 \uc548\uc804\ud55c \ucc28\ub97c \ub9cc\ub4e4\uae30\ub85c \uacb0\uc2ec\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud574\uc11c \uac1c\ubc1c\ud55c \uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uc758 \ub098\ub178 \uc790\ub3d9\ucc28\uc600\uc5b4\uc694. \uc800\uac00\ub85c \ud310\ub9e4\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \uc2dc\ud589\ucc29\uc624\uc640 \uac1c\ubc1c \ube44\uc6a9\uc774 \ud22c\uc785\ub418\uc5c8\uae30\uc5d0 \uc774\ubbf8 \ud0c0\ud0c0\uc5d0\uc11c \uc608\uc0c1\ud588\ub358 \uc190\uc775\uc774 \ub9de\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc815\uc0c1\uc801\uc778 \ud310\ub9e4\ub97c \uc704\ud574\uc11c\ub294 \uc6d0\ub798 \uc57d\uc18d\ud55c \uac00\uaca9\uc774 \ubd88\uac00\ub2a5\ud588\uc5b4\uc694. \uadf8\ub7ec\ub098 \ud0c0\ud0c0\ub294 \ucc98\uc74c\uc5d0 \ubaa9\ud45c\ub85c \ud588\ub358 \uac00\uaca9\uc73c\ub85c \ud310\ub9e4\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. CEO\uc778 \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \ub098\ub178 \uc790\ub3d9\ucc28\ub85c \uc778\ud574 \uc190\ud574\ub97c \ubcfc \uc218 \uc788\uc74c\uc5d0\ub3c4 \u2018\uc57d\uc18d\uc740 \uc57d\uc18d\uc774\ub2e4\u2019\ub77c\ub294 \ub9d0\uacfc \ud568\uaed8 \uace0\uac1d\uacfc\uc758 \uc57d\uc18d\uc744 \uc9c0\ucf30\ub358 \uac70\uc608\uc694. \uc774\uac83\uc744 \uacc4\uae30\ub85c \ub77c\ud0c4 \ud0c0\ud0c0\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc0ac\ub791\uc744 \ubc1b\ub294 \uacbd\uc601\uc790\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\uac04 \uc778\ub3c4 \uc0ac\ud68c\ub97c \uc704\ud574 \uc774\uc775\uc744 \ud658\uc6d0\ud558\ub294 \ub370 \uc544\ub08c\uc774 \uc5c6\uc5c8\ub358 \ud0c0\ud0c0\uc758 \ub178\ub825\ub3c4 \uc788\uc5c8\uae30\uc5d0 \uac00\ub2a5\ud588\uc5b4\uc694.
\n\ubb3c\ub860 \ud0c0\ud0c0\uc5d0\ub3c4 \uc704\uae30\ub294 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 2000\ub144\ub300 \uc911\ubc18\ubd80\ud130 \uc2e4\uc801\uc774 \ubd80\uc9c4\ud558\uc5ec \ud30c\uc0b0 \uc704\uae30\ub97c \ub9de\uc740 \uc801\ub3c4 \uc788\uc5b4\uc694. \uadf8\ub7f0\ub370\ub3c4 \uc778\ub3c4 \uad6d\ubbfc\uc758 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uad6c\uc870\uc870\uc815\uc5d0 \uc131\uacf5\ud558\uace0 \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \ud68c\ubcf5\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub098\ub77c\uc758 \ub300\uc6b0\uc790\ub3d9\ucc28\ub97c \ube44\ub86f\ud55c \uc2a4\ud398\uc778\uacfc \ube0c\ub77c\uc9c8\uc758 \ubc84\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc778\uc218\ud558\uba74\uc11c \uc138\uacc4 \uc0c1\uc6a9\ucc28\uc2dc\uc7a5\uc758 \uac15\uc790\ub85c \ub5a0\uc62c\ub790\uc5b4\uc694. \uadf8\ub9ac\uace0 2008\ub144\uc5d0\ub294 \uc601\uad6d\uc758 \uc790\uc874\uc2ec\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub294 \uace0\uae09 \uc790\ub3d9\ucc28 \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84\ub97c \uc778\uc218\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uc7ac\uaddc\uc5b4\uc640 \ub79c\ub4dc\ub85c\ubc84 \uc778\uc218\ub294 \u2018\uc601\uad6d\uc758 \uc2dd\ubbfc \uc9c0\ubc30\uc5d0 \ub300\ud55c \uc790\uc874\uc2ec \ud68c\ubcf5\uc744 \uc704\ud55c \ubb34\ub9ac\uc218\u2019\ub77c\ub294 \ubd80\uc815\uc801\uc778 \ud3c9\uac00\uac00 \ub9ce\uc558\uc5b4\uc694. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc758 \uc6b0\ub824\uc640 \ub2ec\ub9ac \ud0c0\ud0c0\ub294 \uc131\uacf5\uc801\uc778 \uc2e4\uc801 \uac1c\uc120\uc744 \uc774\ub8e8\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ud0c0\ud0c0\uc758 \uc800\ub825\uc740 \ubc14\ub85c \uc804 \uc138\uacc4 \uc778\uad6c\uc758 17%\uac00 \ub118\ub294 \uc778\ub3c4 \uad6d\ubbfc\uc774 \ubcf4\ub0b4\ub294 \uc808\ub300\uc801\uc778 \uc2e0\ub8b0\uc608\uc694. \uadf8\uac83\uc774 \ubc14\ub85c \ud0c0\ud0c0\uac00 \uc138\uacc4\uc801\uc778 \uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud55c \ube44\uacb0\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div><\/div>